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i need some help! w31.docx Sampling Plan for Daily Brew Café’s Customer Dissatisfaction A local coffee shop, Daily Brew Café, wants to understand why some cu

May 31, 2025 1 views

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i need some help! w31.docx Sampling Plan for Daily Brew Café’s Customer Dissatisfaction A local coffee shop, Daily Brew Café, wants to understand why some customers are dissatisfied and how to improve its service. Develop a sampling plan to gather customer feedback. 1. Population: Define the group of customers to survey. 2. Sampling Method: Choose a method (e.g., random, stratified, or convenience sampling) and justify your choice. 3. Sampling Frame: Identify how to select participants (e.g., loyalty program members, specific time of visit). 4. Sample Size: Determine the number of customers to survey for reliable data. 5. Data Collection: Describe tools (e.g., surveys or interviews) and 3-4 sample questions (e.g., “How would you rate the quality of service?”). 6. Bias and Limitations: Address potential biases and how to minimize them. Write a 3 page essay in APA format with at least 3 references, such as textbooks or academic articles related to marketing research.

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