Business & Finance

Advertising analysis

Carefully review the slides in pages 18 ~ 30, and run the following regression analyses 1. Perceived quality ◦ Regress qua on nat_1m, loc_1m, and dig_1m, and in

Aug 27, 2025 16 views

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Carefully review the slides in pages 18 ~ 30, and run the following regression analyses 1. Perceived quality ◦ Regress qua on nat_1m, loc_1m, and dig_1m, and interpret coefficients ◦ Regress qua on nat_1m, loc_1m, dig_1m, industry, and yrqtr, and interpret coefficients ◦ Discuss how control variables (industry and yrqtr) influenced advertising effectiveness coefficients 2. Perceived value ◦ Regress val on nat_1m, loc_1m, and dig_1m, and interpret coefficients ◦ Regress val on nat_1m, loc_1m, dig_1m, industry, and yrqtr, and interpret coefficients ◦ Discuss how control variables (industry and yrqtr) influenced advertising effectiveness coefficients 3. Satisfaction ◦ Regress sat on nat_1m, loc_1m, and dig_1m, and interpret coefficients ◦ Regress sat on nat_1m, loc_1m, dig_1m, industry, and yrqtr, and interpret coefficients ◦ Discuss how control variables (industry and yrqtr) influenced advertising effectiveness coefficients 4. Repeat regressions in 1~3 with competitive advertising (compnat_1m, comploc_1m, and compdig_1m) and discuss how control variables help Note: Please attach screenshot of each work

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